Sara Castaneda
Product Designer · Eye for detail · Heart for people
Did you know the brain is the only organ that studies itself?
Humans are fascinating! I have always been drawn to them, whether it was interviewing them, photographing them, or serving them.
Digital design has been my life
I spent years as a Product Art Director for e-commerce brands, handling shoots end to end. Concept, planning, execution.
Traveling revealed more
My work took me to 9 countries where I spoke to hundreds of people. It dawned on me that I could be doing more to help solve problems humans were facing.
Interaction Design was a natural progression
Product Design wasn't a pivot. It involves visuals, research, & storytelling. It was everything I've been doing my whole life, just with a different output. I still zoom out to see the full journey of the customer, then zoom in on every detail to make sure it leads to success.
I got it from my Grandma
I wouldn't be here without the empathy and kindness my grandmother has taught me. She is an angel in my life and has always shown me love is the way. My north star. I miss her everyday. It is only right for me to honor her by continuing the journey of helping others as she has done her whole life. I would not be me without her.
